The ‘Barbie’ makers are setting new standards for promotions of the movie. A Few days back a mystery house, fully painted in pink appeared suddenly in Malibu. Well, it is no mystery that it is a novel promotional strategy to heighten the buzz for the movie. A pink tardis also appeared suddenly in London, to celebrate the release of Barbie.
Now, the Barbie dream house is made available to rent on Airbnb. The guests will be hosted by Ken, the iconic character who is boyfriend to Barbie. It will not be a regular stay but a whole new experience. There will be a ‘beach-off’ in the infinity pool, there will be access to Ken’s wardrobe, and the guests will also be able to take home a certain piece from Kendom. That piece will be exclusive.
Interested people can register and the selected winners can board in the house for two nights up to two boarders. Ken is doing all that he can to prove that he is more than ‘Just Ken’.
These promotional strategies are one of a kind and are helping to keep the hype always up in the audiences. If we watch Barbie as a solo standalone movie, it will be a mistake. The huge Barbie franchise of Mattel is having an epic extension with Greta Gerwig’s movie, but it is more than just the movie. The way the makers are mocking the conventional patriarchy and male dominated industries and creating a monopolistic promotion, it is quite unprecedented.