Greta Gerwig’s “Barbie” has become a huge box office sensation, collecting an astounding $337 million globally. Compared to already good collection of Oppenheimer, Barbie is just way ahead. Made with a $145 million budget, the film, backed by Warner Bros. and Mattel, captured widespread attention with an intense marketing campaign and delivered on its sky-high expectations.
The buzz of Barbie is just incomparable. Very recently, Variety talked to the marketing team leader of Barbie and he talked about how it was challenging for them to spend a big money into marketing. But, it seems to have worked out fantastically. Barbie is a monstrous film at the box office.
Warner Bros.’ Jeff Goldstein was surprised by the film’s massive success, as it surpassed predictions with a staggering $155 million opening weekend. He remarked, “This doll has long legs,” alluding to the movie’s potential for enduring popularity.
Audiences and critics alike loved “Barbie,” granting it an “A” CinemaScore and an impressive 90% on Rotten Tomatoes. Notably, it achieved a new milestone by becoming the biggest opening weekend ever for a movie directed by a woman, a record previously held by “Captain Marvel.”
With Margot Robbie and Ryan Gosling in the lead roles, the film follows Barbie and Ken’s journey of self-discovery outside the Dreamhouse. Greta Gerwig co-wrote the screenplay with Noah Baumbach, and the star-studded cast includes Issa Rae, Dua Lipa, Simu Liu, Michael Cera, Helen Mirren, John Cena, and Will Ferrell.
“Barbie” has not only triumphed at the box office but also served as a significant step forward for female-directed films. Its universal appeal and critical acclaim showcase the enduring popularity of the iconic Barbie character, leaving a lasting impression on audiences worldwide.