Amazon Prime Video has expanded its Prime Video Channels slate to 20 services now with the latest addition of BBC Player and BBC Kids.
British content studio BBC has partnered with Prime Video Channels to launch its subscription based services BBC Player and BBC Kids to bring the the best of British content across genres on a single platform to India. This makes India fifth country where BBC Player has been launched after Singapore, Malaysia, Germany and Poland.
BBC Player and BBC Kids are now available as a package for ₹599/year with BBC Kids priced at ₹199/year separately on Prime Video Channels. BBC Player will have a multi-genre content line-up across scripted, non-scripted, travel, and comedy while BBC Kids will provide programming for children aged up to 12 years.
As of now BBC Player and BBC Kids come as business-to-business-to-consumer (B2B2C) services on Prime Video Channels, and as the audience for them grows the company is open to launch on a direct-to-consumer basis in India.