The T20 World Cup 2024 is approaching and Disney+Hotstar has some interesting plans for it. With big promises and even bigger numbers, the platform will aim to make this cricket extravaganza a memorable one for fans and advertisers alike.
According to a few reports, Disney+Hotstar has assured a massive reach of over 450 million viewers during the month-long tournament. Yes, an astounding 450 Million.
But wait, there’s more! By combining cricket and entertainment, advertisers can potentially reach a whopping 600 million audiences on the platform.
So, what’s the secret behind these staggering numbers? Well, it all started back in 2022 when Disney Star secured the TV and digital rights for all ICC cricket tournaments in India until 2027, for $3 Billion. Since then, Disney+Hotstar has been the go-to destination for cricket enthusiasts across the country.
But let’s talk numbers. During the Cricket World Cup 2023, over 550 million unique users tuned into Disney+Hotstar over 48 days. That’s a big figure! Also, a whopping 295 million unique viewers live-streamed the matches on the platform. These numbers speak volumes about the popularity cricket can have even in the digital space.
Now, with the T20 World Cup just around the corner, Disney+Hotstar is ready to take things up a notch. Matches are scheduled in the West Indies and USA from June 1 to June 29, 2024.