For the Amazon Prime Video OTT platform, the year 2022 fetched a somewhat mixed result with respect to the Indian titles which were released on the streaming service. There were several direct-to-OTT movies, web series, and licensed films’ releases in 2022.
We have compiled a list of some of the popular Indian titles which were released on Amazon Prime Video in 2022 along with their ‘Hit’ or ‘Miss’ status. ‘Hit’ implies good title acquisition while ‘Miss’ signifies not-so-good title acquisition by Amazon Prime Video (based on slightly modified metrics).
The ‘Hit’ status is also earned even if a film underperformed at the box-office but was appreciated and watched by OTT audiences and/or, in general, was a well-made movie or show. But it’s a ‘Miss’ when it’s not a good or generally appreciated film or series based on its feedback/ review, amongst other factors.
Web Series
Putham Pudhu Kaalai Vidiyaadhaa – Hit
Bestseller – Miss
Guilty Minds – Hit
Modern Love Mumbai – Hit
Suzhal: The Vortex – Hit
Modern Love Hyderabad – Miss
Crash Course – Hit
Hush Hush – Hit
Vadhandhi: The Fable of Velonie – Hit
Breathe: Into the Shadows Season-2 – Hit
Four More Shots Please! Season-3 – Miss
Comicstaan Season-3 – Hit
Unpaused: Naya Safar – Miss
Half Pants Full Pants – Hit
Hostel Daze Season-3 – Miss
Flames Season-3 – Miss
ImMature Season-2 – Miss
Mind the Malhotras Season-2 – Miss
Panchayat Season-2 – Hit
Original Films / Direct-to-OTT Titles
Ammu – Hit
Maja Ma – Miss
Saani Kaayidham – Hit
Oh My Dog – Miss
Sharmaji Namkeen – Hit
Gehraiyaan – Hit
Mahaan – Hit
One Cut Two Cut – Miss
Zakir Khan: Tathastu – Hit
Jalsa – Hit
Licensed Films
Ram Setu – Miss
Phone Bhoot – Miss
Parole – Hit
Thank God – Miss
Yashoda – Hit
Kooman – Hit
Kantara – Hit
Iravin Nizhal – Hit
Pathonpatham Noottandu – Hit
Ponniyin Selvan: Part One – Hit
Kotthu – Hit
Naane Varuvean – Hit
Vendhu Thanindhathu Kaadu – Hit
Viruman – Miss
Sita Ramam – Hit
Dejavu – Miss
Shamshera – Miss
Thank You – Miss
Malayankunju – Hit
Kaduva – Miss
777 Charlie – Hit
Rocketry: The Nambi Effect – Hit
JugJugg Jeeyo – Miss
Samrat Prithviraj – Miss
Sarkaru Vaari Paata – Hit
Jayeshbhai Jordaar – Miss
KGF: Chapter 2 – Hit
Runway 34 – Hit
Heropanti 2 – Miss
Acharya – Miss
Bachchhan Pandey – Miss
Naradan – Hit
Radhe Shyam – Miss
Pada – Hit
Pawankhind – Hit
Aaraattu – Miss
FIR – Hit
Pushpa – Hit
Gali Guleiyan – Hit
So, as you can see above, films like Ajay Devgn’s investigative drama ‘Runway 34’ and Manoj Bajpeyee’s dark psychological drama ‘Gali Guleiyan’ has got a ‘Hit’ status despite not being blockbusters. They were simple well-made films which found their audience on OTT.
The web series which attracted lots of positive attention on Amazon Prime Video include ‘Panchayat Season-2’, ‘Suzhal: The Vortex’ and ‘Guilty Minds’.
Moreover, some of the most premium and hotshot title acquisitions by Amazon Prime Video during 2022 include the critically acclaimed Kannada blockbuster ‘Kantara’, ‘Pushpa’, ‘KGF-2’, ‘777 Charlie’, ‘Sita Ramam’ and ‘Ponniyin Selvan: Part One’, etc.
Overall, there were 41 ‘Hits’ and 27 ‘Misses’ for Amazon Prime Video for the year 2022 as per above analysis.
Amazon Prime Video 2022 Success Score = 60%