Anyone But You is a kind of film that became a sensation at the box office. The movie was more than merely a hit as it became a sort of cultural phenomenon.
The romantic comedy directed by Will Gluck stars Sydney Sweeney and Glen Powell. They took a bold risk by turning down offers from streaming platforms in favor of a theatrical release. Normally, streaming platforms try to dominate the entertainment space through their sheer money and power. But, a lot of times, skipping them is worth it.
This decision paid off for “Anyone But You”, as the film grossed a huge $219 million worldwide.
The movie, loosely based on Shakespeare’s “Much Ado About Nothing,” follows the relationship between Bea, a law student, and Ben, a Goldman Sachs employee.
Sydney Sweeney and Glen Powell chose to release their movie “Anyone But You” in theaters instead of on streaming services because they believed it would have a stronger impact. They turned down bigger budgets and guaranteed money from streamers, thinking that a theatrical release would create a bigger cultural moment and be a more special experience for audiences.
This is an important revelation and gutsy decision that would encourage more and more filmmakers to believe in their craft and the power of the box office. Streamers are important but the box office is more significant.