We are simply on a nostalgic ride in Bollywood nowadays. Old movies are coming back and people are gobbling it up like anything else.
With the release of “Rockstar” and “Laila Majnu” we witnessed how the old movies still have a space in our mind, but for what?
People are still seeking those tearful love stories which once made them feel vulnerable, and with the re-release we can totally see that it still does.
But, on the other hand Bollywood is trying new things, with movies like “Bhediya” and many more people are enjoying new movies, which is quite evident if we see the Box office collection of “Stree 2” the franchise is expanding its universe, because “Stree 3” is on the way.
But, in the upcoming few months there’s not much to look up to Akshay Kumar’s “Sky Force” and Alia Bhatt’s “Jigra” is the only hope we can see.
But, people are super hyped about “Tumbaad” and “Gangs Of Wasseypur” which is a re-release, people have seen it before but the sheer rawness of the movie still intrigues the audience.
Does that mean the new Bollywood movies lack their old essence which they once had?
A good storyline still attracts an audience, but if we remember the movie “Bang Bang” and “Haider” were released on the same date but the tables had turned, “Haider” didn’t get the appreciation it deserved.
It will help the theatres to an extent though, because the re-releases aren’t staying for a long time “Gangs Of Wasseypur” will only stay in the theatres for a week.
But the question lies here why Bollywood is re-releasing its old gems rather than releasing new projects?
Is it because Bollywood is now too commercialised or there are some other things which we are unaware of.
The things that new Bollywood movies lack the thrill that’s very true even with movies like “Shaitan” we didn’t really get what we wanted.
So is this a new marketing strategy Bollywood is intentionally doing or the problem lies in a deep end is for time to tell.