Chor Nikal Ke Bhaga is the upcoming film of Netflix India on the platform. The movie stars Sunny Kaushal and Yami Gautam in the lead role. While it is slated for the 24th March release, something seems missing from the promotional campaign.
We are talking about spark and aggressiveness. Lately, Netflix has been making quite some good films. Be it Monica O My Darling or Qala, they were greatly appreciated. Yes, Mission Majnu was a dud but there are some good expectations from Chor Nikal Ke Bhaga.
But what’s wrong with the promotional campaign? It is as if Netflix doesn’t want the great visibility of the film.
If you were affected by the promotional campaign of Rana Naidu then you would have noticed too many star-studded promos. Unfortunately, it is exactly not the case with Chor Nikal Ke Bhaga.
Yami Gautam has a good streak in OTT releases. Her last 4 Hindi films were digital releases out of which the last three were highly successful on their respective platforms.
Also, if you remember then Netflix collaborated with Vicky Kaushal amidst the promotions of The Gray Man. Also, there are multiple instances of the platform joining hands with celebrities for promoting foreign titles in India.
But, for reasons unknown, the same rarely replicates for the Indian titles. Let’s see how it affects views for the film.