The Tollywood film, Solo Brathuke So Better starring Sai Tej was supposed to stream online directly on Zee5. But things have changed drastically at the last minute and the movie is releasing in theaters for Christmas. It will be the first notable film which will release in theaters after the Pandemic.
Christmas is just three weeks before Sankranthi, the biggest season of theatrical business in Telugu. More than half a dozen films are gearing up for release for Sankranthi. The filmmakers will be eagerly looking at Solo Brathuke So Better to take a call about their releases. If the movie is not received well in the theaters, the movies may rethink the release strategy and go back to the negotiating table with the OTT platforms. In that case, there will be a flurry of new releases in the OTT.
If that does not happen and the movie gets a decent response, the filmmaker will dare to try their luck in theaters. Remember it is unlikely that the Government of India may relax the 50% Occupancy rule by Christmas or Sankranthi as things stand today. Also, one month before Solo Brathuke So Better release, theaters in both the Telugu States remain closed. So, Christmas will decide the immediate future of OTT in Telugu.
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