Christopher Nolan’s Campaign Shows Visible Growth in DVD Sales!

Humans are known for their ability to establish links between different events. This helps in survival and thus it has become part of our daily nature. So let’s establish a link. There was a significantly long period between the end of the theatrical run and the beginning of the digital release of Oppenheimer. During this period, Christopher Nolan talked about a lot of important things. One of them was to re-establish the era of physical discs. He straight up called streaming services “evil” that does not guarantee any permanency of the film they are hosting.

Also, the OTT platforms have become highly expensive lately in the USA. These factors have taken us back to 2005 when physical discs used to dominate the market. Yes, after the boom of streaming services, for the first time, DVD companies have seen an increase in their sales. This is coming straight from the physical media chain HMV.

This is such a small development that probably the streaming services won’t even be bothered. But the retaliation due to high prices and uncertainty of films is pretty obvious.

Let’s see what kind of steps these streaming services take. Most probably, we will not see any visible step. For more such interesting stories from the OTT industry, keep reading Binged.