A new Zee5 original ‘Country Mafia’ is all set to stream on the 18th of November. The show stars actors like Ravi Kishan, Satish Kaushik, Anshuman Pushkar and many others. Country Mafia is a political revenge thriller and is directed by Shashank Raai.
The film seems to be a low budget thriller that will tell the story of two youngsters who were aspiring to be civil servants but somehow end up in a revenge spree against a powerful liquor baron. But it seems that it is not too important a film to Zee5. The platform has not given much effort for the promotion of the show.
Zee5 has not even posted about the series from their official handle. The news of the premiere of the series was posted through Zee5’s another extension Zee5Shows. It is evident that low budget innovative content should be promoted with more effort. Low budget shows and films often fail because they can’t reach the audience that is waiting for such shows and movies. Marketing is a very useful tool to reach its audiences. But stories that do not have a huge starcast are at a stake because the actors do not have a separate and dedicated fan base too, which will help in the success of the show.
Country Mafia is one such series. Despite having good actors, it does not have the Star power to make it successful without any promotion. That is why the promotion by Zee5 was so much needed. But they are not making any noise about a series that has so much potential. This will affect the platform itself in the long run. It is time that they rectify these mistakes and focus more on the promotion of such films and shows.