The common man’s struggle to become something extraordinary might be a dream for all of us, but Akshay Kumar is living it every day. However, it is getting too repetitive as Sarfira joins the list of Akshay Kumar’s recent flops.
In terms of storyline, the film could have been good. A general audience would love to see something like this, but it is about time that Akshay Kumar experiments with his career.
To break this monotony, PVR-INOX targeted Indian sentiment. The movie opened with a low ₹2.5Cr nett. INOX then needed to use some sort of marketing stunt to lure the audience in. And what better way to attract the audience than a freebie strategy?
The theater chains offered tea and samosas to draw the audience during the weekends despite a ₹4.5Cr Saturday.
Recently, INOX has introduced cheaper food plans during the weekends, and the freebie model eventually came to the rescue. However, it collides with the PVR model, as food plays the biggest profit margin in their services.
When Kalki offered Buy 1 Get 1 for the tickets, it boosted sales as word of mouth played a big part. But that isn’t the case with Sarfira. Even if the film turns out to be original and the story inspiring, the audience is perhaps saturated by such films, which is reflected in the response.
The film can be good or bad, but Sarfira is facing the worst dilemma of all: the audience isn’t even turning up. As per recent updates, the tea and samosas didn’t do the trick; Sarfira performed extremely underwhelmingly.