Senior Telugu Filmmaker MS Raju’s latest Directorial – Dirty Hari is the latest film to skip its theatrical release and stream online. It got released on Friday Movies, a new ATT, pay for view platform, that was launched recently. There are a lot of local ATT platforms in regional languages and Dirty Hari is the only some-what the notable release on them so far.
The movie has been extensively promoted but all hype got fizzed. After people paid the money for the ticket, they were greeted with the message – ‘sever busy, we are currently working on it’. For many users, the movie has been not available for several hours after they brought the tickets.
As a result, many missed the first day first show like experience. This experience is going to be a showstopper for many such small ATT platforms as the subscribers will be wary of this experience and will not be patronizing such small platforms. In a way, it is a deathblow for aspiring small platforms. Friday Movies app reportedly belongs to one young producer and his friends. They have luckily saved the face by not making their ownership public.