One year after launch, Disney Plus has reached the shores of yet another market in its global expansion journey. The Walt Disney Co’s streaming service launched in Latin America this week, including the important markets of Brazil, Argentina, Mexico and Colombia. All five categories of Disney Plus content — that is content from Disney, Marvel, Star Wars, Pixar, and National Geographic — will be available for subscribers in the Latin American countries.
With the Latin America launch, Disney Plus is now present in nine out of the ten major economies of the world. Besides streaming the existing Disney Plus content that is available globally, the platform is aggressive pursuing the creation of local content from homegrown content creators. The global streaming platform already has 70 original shows in development in Latin America, specifically, Brazil, Mexico, Argentina and Colombia, the four biggest markets in Latin America.
Subscription rates for Disney Plus in various Latin American countries is as below* –
Argentina: ARS$ 385.00/month or ARS$ 3,850.00/year
Brazil: BRL$ 27.90/month or BRL$ 279.90/year
Chile: CLP$ 6,500.00/month or CLP$ 64,900.00/year
Colombia: COP$ 23,900.00/month or COP$ 239,900/year
Peru: PEN$ 25.90/month or PEN$ 259.90/year
Mexico: MXN$ 159.00/month or MXN$ 1,599.00/year
Costa Rica, Ecuador, and Panama: USD$ 5.99/month or USD$ 59.99/year
Uruguay: USD$ 7.49/month or USD$ 74.99/year
In all other Latin American countries, users can subscribe for USD$ 5.99/month or USD$ 59.99/year.
(*Source: What’s On Disney Plus)
With the Latin American launch, Disney Plus will be hoping to see a major push in its subscriber base. Its India launch alone had added 8 million paid subscribers to Disney Plus’ global subscription numbers. Latin America is certainly an important market for Disney Plus, as far as enhancing its subscription numbers go. In its earnings report last Thursday, Disney had reported that the streaming service has reached 73.7M subscribers, ahead of the expectations of 65.5M.