The Q2 of 2024 is now over and you must be wondering what happened to all the OTT platforms. If Prime Video had Panchayat then Netflix India had Heeramandi: The Diamond Bazaar.
But neither of them could manage to dominate the Indian OTT market. It is again Disney+Hotstar.
Disney+ Hotstar continues to lead the Indian streaming market with a 3% lead over its closest competitor, Amazon Prime Video.
According to the report, Disney+ Hotstar holds more than a quarter of the market share, maintaining its top position. Prime Video is in second place, with more than double the market share of Zee5. Our beloved Netflix India was on the third spot.
The market share percentages for the top three platforms have remained stable from Q1 to Q2 of 2024. Disney+ Hotstar holds 26%, Prime Video 23%, and Netflix 13%.
Streaming platforms like Jio Cinema and Hotstar have also seen growth. Jio Cinema increased its market share by 1%, while Zee5 experienced a decrease of 1% compared to the previous quarter.
Sony Liv’s market share remained static at 4%, while ALTT saw a decline, dropping 1% to hold a 2% share in Q2 2024.
Overall, the second quarter of 2024 has been successful for the market leaders, including Disney+ Hotstar, Amazon Prime Video, and Netflix, as well as Jio Cinema.
Can you guess the reason behind it?
Probably the free streaming of the T-20 matches. There was no original by Hotstar that made half the sum of buzz like those of Prime Video and Netflix India.
But, the world cup needs no promotion, no nothing. Let’s see what Hotstar does to retain this dominance.