When every channel in the world is competing with each other to launch their streaming platforms in the market, one network that has surprisingly stayed out of the race is ETV. With its excellent brand, vintage movie library and penetration across several regions in the country, ETV’s absence among the streaming platforms is playing out to be a mystery.
Is this about their lack of confidence in matching up to their competitors or are they merely playing the waiting game? We’re not sure either. What they need to understand is the fact that ETV with its unique collection of movies from the 1940s till the 1990s will definitely attract a section of film-watching crowds to its platform.
While ETV had just come up with its exclusive English news app ETV Bharat recently, we hope they roll out their plans of a streaming platform soon as well. For now, ETV is relying on Youtube to reach out to its viewers and it can certainly do better if it goes the solo-way.
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