Binged is highly excited about the launch of the Prasar Bharati OTT app. As you may already know through our consistent coverage, Prasar Bharati has woken up from a long sleep and they are planning to launch an OTT platform.
It has released a notification regarding the upcoming events. Prasar Bharati is inviting linear cable channels to stream their content on the OTT platform of Prasar Bharati. Licensed satellite channels are eligible to stream on Prasar Bharati OTT.
However, they can do so only for a period of one year. This means that we will have a hard time seeing an interesting original by Prasar Bharati.
But, that’s not a disappointment. Then what are we sad about?
Prasar Bharati has already confirmed that their OTT platform will have ads. Yes, the notification clearly states,
“Advertisements on the OTT stream will be inserted by Prasar Bharati at the appropriate juncture of the stream as per the availability of the SCTE-35 marker. If Prasar Bharati is not able to fill the entire ad duration, the leftover duration will be utilised for promos of Prasar Bharati and the respective streaming channels.”
So, we may not get originals, but we are certainly going to get ads on Prasar Bharati OTT.
What do you think about it?