Prabhas’s big-budget love drama Radhe Shyam is hitting the silver screens on the 11th of March. There is just over a month to go for the film’s theatrical release and the producers – UV Creations are doing what they do best – ignoring the promotions. It appears to be that the makers of Radhe Shyam are least bothered about the promotions as there isn’t a single update pertaining to the film since the release date announcement till now.
The interesting thing is that even Prabhas’s fans have given up on the makers of Radhe Shyam. Previously, they used to mock and criticize UV Creations for their lackluster promotional campaigns. Cut to now, Prabhas’s fans appear to have come to a conclusion that there is no point in asserting pressure on UV Creations. They are not even calling out the production house over the lack of the pre-release publicity.
A film with a pan-India superstar like Prabhas in the lead role can work wonders at the box office if it has a winning promotional campaign. But with just over a month to go for Radhe Shyam’s theatrical release, UV Creations are yet to kickstart the promotional tour. As it appears, the producers should have come to a conclusion that Prabhas’s brand image with fetch box office pull to the film and that could be the reason why they are taking the promotional campaign on a lighter note.
Radhe Shyam is up for theatrical release on the 11th of March. The love drama is directed by Radha Krishna Kumar and it has Prabhas and Pooja Hegde in the lead roles.