Everything About Voot’s Entry in Telugu Market

India’s second-largest premium video-on-demand platform, Voot is all set to go live in Telugu with nearly 150 movies besides their own set of originals, totalling 1200 hours of Telugu entertainment. The first, among such originals, is the celebrity chat show ‘Feet Up with the stars Telugu’ hosted by Lakshmi Manchu. The Telugu division of the platform has been titled ‘COLORS Telugu’.

Some of the celebrities who will make their presence felt in the show include Samantha, Varun Tej, Rakul. Besides, the Telugu audience can also watch regional version of popular shows from Colors like Naagin, Silsila Badalte Rishton Ka, Madhubala and the VOOT original ‘It’s Not That Simple’ and Fuh se Fantasy.

Talking about VOOT’s regional strategy and Telugu launch, Gourav Rakshit – COO, Viacom18 Digital Ventures had shared, “Regional content has been an important play for VOOT as well as Viacom18 and we continue to identify the whitespace and pursue the regional growth opportunity. The Telugu market given its sheer size of over 80 million-plus Telugu speaking audiences, 4th largest in India was an important market for us at VOOT to cater to. Additionally, the Telegu audiences are tech savvy making digital the most relevant and future-ready platform to reach out to them on.”

Speaking about the show in an interview, Lakshmi Manchu said, “I am excited to host the Telugu edition of Feet Up with The Stars. It will be a novel experience for the viewers because of the uber-chic, relaxed and candid format of the show, a very first-of-its-kind for our Telugu audience. I think that the comfortable and tranquil vibes will please the audience and the stars alike. I am sure that this will be a perfect setting for me to get the fan-favourite celebs to delve into saucy conversations and spill the beans.”