Exclusive: Stree and Bala Producer Dinesh Vijan Sets Digital Production Wing

Dinesh Vijan has fast risen to become one of the top producers in Bollywood. He has produced diverse flicks like Stree (a horror-comedy), Lukka Chuppi (a romantic comedy) and Bala (a social drama) and scored huge successes across genres.

He is now setting his eyes on the OTT platform.

Taking a cue from many among the producer’s fraternity, Dinesh Vijan to is setting up a digital wing of his production house Maddock Films. Work on the initial outings is going at a rapid pace.

A source, speaking on the condition of anonymity, told Binged.com:

”Dinesh Vijan has a sharp acumen when it comes to understanding the market and what works. He knows the OTT platform is exploding and everyone is creating a brand to cash in in the wave. He too doesn’t want to be left behind to leave his mark in this space”.

Dinesh Vijan is set to take two projects on immediately. Homi Adajania and Amar Kaushik are roped in as directors for them. In the past they have given Dinesh blockbuster outings like Hindi Medium, Stree and Bala.

The cast and crew of these web series will be announced soon. The expectations are going to be very high with them for sure.

Siddartha Toleti: Perennially besotted with movies, I can’t imagine a day going by without watching one. Passion led to film reviews. The evolution has brought me on the digital platform. Alternatively, I love listening to music from the golden era of Hindi cinema, and Maestro Ilaiyaraja.