Facebook has planned a mega virtual concert called ‘I For India’, to raise funds for those poor in India whose lives have taken a downturn due to the Coronavirus outbreak, subsequent lockdown and halt in economic activities. The concert will mainly benefit those who have lost their livelihood, such as daily wage workers, temporary workers and the like, to the Coronavirus lockdown.
The concert will be held on Sunday 3rd May, and will be conducted online, with the stars participating from their homes, much like WHO and Lady Gaga’s collab ‘One World: Together At Home’ concert that was held several weeks ago.
The International stars participating in the ‘I For India’ concert are Bryan Adams, Mick Jagger, Mindy Kaling, Jack Black, Nick Jonas, Sophie Turner and Will Smith. Besides the international stars, a host of Indian stars will join the concert. Some of the Indian participants are Shah Rukh Khan, A.R. Rahman, Akshay Kumar, Aamir Khan, Hrithik Roshan, Priyanka Chopra Jonas, Vidya Balan, Ayushmann Khurrana, Alia Bhatt, Farhan Akhtar and Aishwarya Rai Bachchan, along with Indian cricketers, Captain Virat Kohli and Vice Captain Rohit Sharma.
The concert will also serve as a tribute to the health workers and Indian police, who are serving on the front lines of the Coronavirus war in India. Additionally, it will raise funds, which will go to the Covid-19 response fund managed by GiveIndia.
Said Ajit Mohan, VP and MD, Facebook India, “As a company, Facebook is committed to being an ally for India as the country fights the Coronavirus outbreak. Our efforts so far have been focused towards providing access to accurate health information and supporting communities. We recently launched Facebook Fundraisers, that allow people to leverage the full scale and power of the platform, and their passion, to direct resources to initiatives that can protect and save lives.”
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