Imagine this: You’ve subscribed to FanCode, you’re told that the Liverpool vs Milan match is available through FanCode via Prime Video Channels. You log in. You search. You scroll. And… nothing. No active tab. No access. No football.
This isn’t a one-off glitch, it’s a recurring nightmare for Indian football fans. FanCode, which owns the streaming rights, under the subscription umbrella of Prime Video to supposedly make things easier. But all it’s done is add another confusing layer. You’re never sure if you need two logins, two subscriptions, or simply two hours to figure out where the match is hiding.
For a country trying to build a sports ecosystem, this is self-sabotage. The average viewer shouldn’t have to play detective to find a Champions League clash. The interface is clunky, support is often silent, and timely access is rare. What’s worse—there’s no transparency. No pop-up. No guidance. Nothing.
If platforms like FanCode and Prime Video really want to promote international football in India, they need to fix the basics: seamless access, real-time support, and clear listings. Otherwise, fans won’t just stop watching. They’ll stop trying.
And when the match ends 3-2 and you missed it, who takes the blame?