The speculations and expectations were already lurking in the scenario, but what was a mere probability before has turned into reality. The Union Ministry of Information and Broadcasting is introducing a Broadcasting Services (Regulation) Bill that will set up a framework for various broadcasting systems, including OTT platforms.
This won’t be the first time the government has attempted to regulate broadcasting, as The Cable Television Networks (Regulation) Act has been in the works for three decades now.
With this newer motion, the government will now supervise services such as DTH, IPTV, and OTT.
The Bill modernizes regulations by encompassing Over-the-Top (OTT) content and digital news, introducing updated definitions for emerging technologies. It establishes Content Evaluation Committees and a Broadcast Advisory Council for self-regulation.
Different program and advertisement codes are stipulated for various Broadcasting Network Operators, along with accessibility measures for persons with disabilities. Statutory penalties are implemented, enhancing regulatory measures comprehensively.
The bill, containing six chapters and 48 sections, will emphasize various sectors of the services.
In terms of OTT Platforms such as Netflix, Prime Video, and others, the bill will introduce Content Evaluation Committees, a system of self-regulation to keep the content in check. Now, this will truly stifle the free spirit of OTT, which actually gave life to the services in the first place.
Regulation will also carry several fines, making the entire system balanced and approach with effective warnings.
Also, in the advertising sector, the bill will bring some changes with the application of Differentiated Programme Code and Advertisement Code.