The study said, “If we compare the overall cost per month of Amazon Prime Video around the world, India is by far the cheapest place to get it. At a cost of just $1.76 (£1.37) per month, it’s $11.23 cheaper than the US or UK, respectively”. With over 2,000 titles, including movies, shows and documentaries, Amazon Prime Video is 115% cheaper in India than the average.
Prices : US v/s India
US tops the list of the most expensive countries to watch Amazon Prime Video, followed by Germany, Austria, Switzerland and the UK. The monthly subscription rate in America is $12.99 while in India its only $1.76. As they pay more they get more content to watch. The US version has close to 17,000 movies and over 1,300 TV shows. India’s Amazon Prime Video library consists of close to 2,000 movies and about 400 shows, according to the report.
Benefits of Prime Membership
The annual subscription fee for Amazon Prime Video in India is at a discounted price of ₹999 besides a free one-month trial and its all worth it. Other than the vast variety of content to watch, it also provides Prime Music, Prime Reading, and Prime Delivery that delivers parcels without any shipping fee. They are also given exclusive deals and early access to few of Amazon’s big sales. Also, Amazon does not require you to pay any additional cost to stream HD or 4K content.
Prime Video has a vast catalogue of English, Hindi and regional movies and Indian originals and keeps adding, on a regular basis, more regional content in Hindi, Kannada, Bengali and Marathi to attract more viewers and take on growing competition in the OTT market.
Netflix v/s Amazon Prime Video
Considering the content library and the currency divide between US and India, one would expect a lesser expensive version in India, but not much difference can be found in case of Netflix. Netflix USA Standard subscription costing $7.99 and the same on the Indian Netflix platform costing approximately $7.30, there isn’t much of a price gap between the two. Moreover, in India we have approximately 12% lesser content than US. However, to stay in the competition, Netflix has come up with a mobile only plan for Indian customers with a rate of ₹199 per month, for a single device. Besides all this Netflix’s rigid policy gives an upper-hand to its rival Amazon Prime Videos.