Pan-India superstar Prabhas will next be seen in Radhe Shyam which has been in the making for over 3 years now. The film is finally set to hit the silver screens on the 11th of March. As the film gears up for theatrical release in under 3 weeks from now, the producers- UV Creations are doing what they have been doing with the project right from the start – ignoring the promotions.
But the interesting thing is that even Prabhas appears to have taken things lightly. Barring occasional social media posts related to Radhe Shyam, Prabhas is not at all bothered about the film.
While Radhe Shyam is up for release on around 20 days, Prabhas, rather than promoting the film aggressively and making the most of whatever time that is left, he is focused on Project K. He is filming for the big-budget sci-fi thriller at a private studio in Hyderabad.
Well, Radhe Shyam is one of the big budget projects in Prabhas’s career. If this film clicks at the box office, it could set the stage for his forthcoming films, Salaar and Adipurush. But strangely enough, even Prabhas does not seem to be bothered about promoting the film. He is shooting for his forthcoming project instead.
Prabhas’s box office pull is not to be questioned, but that doesn’t mean that the promotions can be taken lightly. A winning promotional campaign can help the film get off to a flying start at the box office when it releases. Of all the people, Prabhas should be aware of the fact that he is a pan-India superstar now and he should be the one taking matters into own hands and running the promotional tour if needed.