Home News HBO’s Innovative Self-Troll Marketing Grabs Attention And Wins Westworld Fans

HBO’s Innovative Self-Troll Marketing Grabs Attention And Wins Westworld Fans

By Binged Siddartha Toleti - February 26, 2020 @ 8:56 pm

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HBO’s ambitious season 3 of Westworld is going to premiere in less than twenty days. The makers have been terrific as far as marketing is concerned. They have been very innovative. Some of the ideas are surely providing a treat for the fans of the show.

As we previously updated, the makers hid an Easter Egg in their promotional site. It led to the discovery of a new trailer. The footage in it was entirely different from what one had seen in the official trailer that came out a few days before.

It turns out; there is not one but three hidden trailers in the store. Or are there more waiting to be revealed? They are getting revealed or updated periodically. However, it is the actual content of these “hidden trailer” that is becoming the talking point.

For example, a recently discovered hidden trailer was a self-troll by the makers on the serious tone of the sci-fi series. It has the same footage, but the way it was cut to a romantic track made it a genius work. The fans who have seen it and know it’s a troll are just happy to see the innovative strategy to get the series noticed.

Check out the troll trailer below. Westworld season 3 premieres on March 15th. It is likely to be available on Hotstar Premium simultaneously with its US broadcast. Watch out this space for the latest updates.  

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Perennially besotted with movies, I can’t imagine a day going by without watching one. Passion led to film reviews. The evolution has brought me on the digital platform. Alternatively, I love listening to music from the golden era of Hindi cinema, and Maestro Ilaiyaraja.
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