IMDB always maintains a list of the movies that are most anticipated in a place and shows the movies which are most awaited there. For India, this stands true. Recently, the list of Most Anticipated Indian Movies and Shows showed a shocking revelation. A film titled Nasha Jurm Aur Gangsters ranks second in the list with 14.1% after The Greatest of All Time which has a view rate of 22.6%. One must understand how and why this is happening in order to digest the fact.
IMDB is a very reputed website regarding film and television related information. It maintains a list of Most Anticipated Films and TV Shows by tracking the number of times the page of a particular movie or show is viewed. The same is with the ratings IMDB provides to a film or show. It is based on the ratings the audience gives to the film or show. Similarly when the list for most anticipated films and shows is made, it is based on the audience’s response in the website and not on the survey conducted with the real audience.
Nasha Jurm aur Gangsters is an unrated, ungraded movie which is more of a personal low budget project of three brothers. It is a movie just for the namesake. But still it ranks second on IMDB’s list. It means, the film’s page has been viewed more than any other movie, on IMDB. This might have been a strategy of the makers as well, if the makers themselves spam the page by viewing it again and again, certainly it will rise above in the list of most anticipated films. This was also seen with the ratings when Sushant Singh Rajput’s last film Dil Bechara was released. People deliberately rated the movie 10 out of sympathy which made it even higher rated than The Godfather and The Shawshank Redemption.
Hence, the film being on top of the list is nothing but personal strategy of the filmmakers to publicise the film. No one knows about the film, its trailer has not been launched, no media house is covering it and the film itself has no quality of being called the ‘most anticipated’. The creators have just made good use of a loophole in the website.