Heeramandi is about to be released on Netflix India and it is a make or break game. No Indian OTT platform has ever taken such a herculean task at their hand let alone Netflix India. We used to give examples of the Disney+Hotstar series “The Empire”, but Heeramandi is now beyond that.
The marketing was going exceptionally well until the trailer came. Looks like the mediocre reception broke the heart of the marketing team and the promotions have slowed down significantly.
It needs a boost for sure. But, there are a few things that every Bhansali fan must be aware of. Because they are not only exciting for the fans of Bhansali but also for anyone and everyone who likes big budget shows. Sadly in India, we never get true data about the budget and all. But, given the words of Bhansali himself, Heeramandi might very well be one of the biggest ventures in the OTT world globally.
What is the basis of this statement?
Well, Sanjay Leela Bhansali himself.
He, in a recent video, said himself that the architecture and sets of Heeramandi are the biggest he has ever made. The man is known for unparalleled grandiose and if Heeramandi has the grandest sets he ever pulled off then you can imagine.
These things will help the series gain the much-needed hype that it badly needs at this moment.