Rajiv Chilaka, the founder of Hyderabad-based tech firm Greengold Animation, told Binged.com that getting into Netfix wasn’t easy.
Chilaka has been solely instrumental in making the iconic character, Chota Bheem, an international brand.
From television to film and digital medium, the character has caught the fascination of spectators of all kinds minus any age barriers over the years. Recently, the animation web series Mighty Little Bheem on Netflix, that was shot without any dialogue, has been an icing on the cake in taking the character to several households.
On the sidelines of OTT Pulse, an event conducted as part of the digital media event Indiajoy 2019, Chilaka told Binged.com:
“We met the streaming giant in 2016. While they wanted the entire catalogue of Chota Bheem, we had told them that we already sold our previous content to Amazon Prime Video. Later, they were particular about doing an original out of Chota Bheem and we were game for it.”
From redesigning the character as a young version of Bheem to creating expressions for the character and ensuring it a universal appeal through the background score produced in L.A and the UK, a lot went into the making of Mighty Little Bheem:
“Our aim was still to be as Indian as possible. The challenge was to tell a local story globally. Because it was a dialogue-less show, we had only used a storyboard to ideate the same. The show has got nearly half a billion views already. Netflix’s presence pushed our limits afar,”
said Chilaka to Binged.com.
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