Before the grand resurrection of JioCinema, a promise of the merger was made. It was promised to have brought together Voot Select and JioCinema which took much longer than expected.
As of now, around 90% of users have shifted to JioCinema from Voot, and the same is expected from the remaining 10%.
But the grand resurrection was during the IPL this year when JioCinema created a massive user base for themselves.
JioCinema witnessed a 20% drop in viewership post the IPL peak, experts note. However, contrary to the usual 70-80% decline after a major event, sustained engagement was achieved through the reality show Bigg Boss OTT. The show matched regular Hindi viewership, amassing 100 million viewers and 30 billion watch minutes.
Yet, high churn and content quality issues persist as the platform releases 2-3 new titles weekly. An unnamed senior executive attributed the post-IPL success to Bigg Boss OTT’s appeal on both mobiles and larger screens, with 42-43% viewer interaction.
The show’s finale streamed to 23 million viewers with a peak concurrency of 7.2 million.
Thus it is Big Boss OTT Season 2 which helped viewers stick to the platform. Anyways, JioCinema is very particular about their reality shows as they find it a very addictive medium to retain viewers.
Let’s see what the platform does after Big Boss OTT Season 2.