Category
Film
Tv show
Documentary
Stand-up Comedy
Short Film
View All
Genres
Action
Adventure
Animation
Biography
Comedy
Crime
Documentary
Drama
Family
Fantasy
Film-Noir
Game-Show
History
Horror
Kids
Music
Musical
Mystery
News
Reality-TV
Political
Romance
Sci-Fi
Social
Sports
Talk-Show
Thriller
War
Western
View All
Language
Hindi
Telugu
Tamil
Malayalam
Kannada
Abkhazian
Afar
Afrikaans
Akan
Albanian
Amharic
Arabic
Aragonese
Armenian
Assamese
Avaric
Avestan
Aymara
Azerbaijani
Bambara
Bashkir
Basque
Belarusian
Bengali
Bhojpuri
Bislama
Bosnian
Breton
Bulgarian
Burmese
Cantonese
Catalan
Chamorro
Chechen
Chichewa; Nyanja
Chuvash
Cornish
Corsican
Cree
Croatian
Czech
Danish
Divehi
Dutch
Dzongkha
English
Esperanto
Estonian
Ewe
Faroese
Fijian
Finnish
French
Frisian
Fulah
Gaelic
Galician
Ganda
Georgian
German
Greek
Guarani
Gujarati
Haitian; Haitian Creole
Haryanvi
Hausa
Hebrew
Herero
Hiri Motu
Hungarian
Icelandic
Ido
Igbo
Indonesian
Interlingua
Interlingue
Inuktitut
Inupiaq
Irish
Italian
Japanese
Javanese
Kalaallisut
Kanuri
Kashmiri
Kazakh
Khmer
Kikuyu
Kinyarwanda
Kirghiz
Komi
Kongo
Korean
Kuanyama
Kurdish
Lao
Latin
Latvian
Letzeburgesch
Limburgish
Lingala
Lithuanian
Luba-Katanga
Macedonian
Malagasy
Malay
Maltese
Mandarin
Manipuri
Manx
Maori
Marathi
Marshall
Moldavian
Mongolian
Nauru
Navajo
Ndebele
Ndebele
Ndonga
Nepali
Northern Sami
Norwegian
Norwegian Bokmål
Norwegian Nynorsk
Occitan
Ojibwa
Oriya
Oromo
Ossetian; Ossetic
Other
Pali
Persian
Polish
Portuguese
Punjabi
Pushto
Quechua
Raeto-Romance
Romanian
Rundi
Russian
Samoan
Sango
Sanskrit
Sardinian
Serbian
Serbo-Croatian
Shona
Sindhi
Sinhalese
Slavic
Slovak
Slovenian
Somali
Sotho
Spanish
Sundanese
Swahili
Swati
Swedish
Tagalog
Tahitian
Tajik
Tatar
Thai
Tibetan
Tigrinya
Tonga
Tsonga
Tswana
Turkish
Turkmen
Twi
Uighur
Ukrainian
Urdu
Uzbek
Venda
Vietnamese
Volapük
Walloon
Welsh
Wolof
Xhosa
Yi
Yiddish
Yoruba
Zhuang
Zulu
View All
Release year
2024
1900
Rating
Must Watch
Good
Passable
Poor
Skip
Yet to Review
View All
Platform
View All
Search

How Popular Is A Show – This Is How Analytic Companies Arrive At An Answer!

By Binged Bureau - Jul 27, 2020 @ 08:07 pm

How-Popular-Is-A-Show---This-Is-How-Analytic-Companies-Arrive-At-An-Answer!While the OTT space is inundated with a glut of new streaming platforms, shows and movies, it becomes very important for OTT platforms to know how popular a show is. But how do they do it? We’ll tell you!

Parrot Analytics, a start-up, says they have come up with a way to measure what content means to an OTT like Amazon. It tracks ‘demand expressions’, a term coined by the chief executive, Wared Seger, which takes in various ‘pings’ across the internet factoring in Google searches, Facebook likes, etc to determine a shows’ popularity.

This helps in understanding the viewers’ enthusiasm, which in turn will help in what most OTT‘s want: how many new users can they attract to their platform. Because unlike network TV, most OTTs don’t make money when viewers watch more hours of their content; they earn when new members sign up.

According to Seger, original content like “Stranger Things” tend to bring in new customers, while older shows like “Suits” or “Friends” keeps subscribers from leaving.

The Witcher” released in December 2019, generated 57 times the average demand determined for all shows on all platforms measured by Parrot from January to April, making it one of Netflix’s biggest hits. Netflix has themselves come out and said “The Witcher “ was it’s ‘biggest season one television ever’.

In India, “Sacred Games” was determined by Parrot Analytics to be the most in demand digital original in India (in 2018) upon its release and for the next three months that followed.

Recently Parrot Analytics’ data was used for a campaign to save “Sendition”, a British period drama airing on ITV in UK and PBS in US.

Parrot’s clients include Amazon, AT&T’s, Warner Media, Google, the Walt Disney Co. and the CAA talent agency.

We’re hiring!

We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.