Home News Exclusive: How Tamada Media Became a Brand to Reckon with in OTT

Exclusive: How Tamada Media Became a Brand to Reckon with in OTT

By Srivathsan Nadadhur - December 5, 2019 @ 8:30 am

Rahul Tamada Media OTT

Tamada Media, the prominent digital content production house in the Telugu entertainment industry, has been gradually making its presence felt in the regional OTT space over a couple of years now.

They’ve been actively associated with OTT platforms like Zee5 and Sony LIV recently and they look set to cement their authority in the digital space.

Rahul Tamada, the brain behind the brand, has been active in his pursuit to bring more credibility and reach to their content.

In a chat with Binged.com, Rahul Tamada talked briefly about the need to pitch one’s content the right way and what has helped his company become a top content creator to reckon with:

“The OTT space is one of a kind because the director wants to be given all the creative freedom and what the producer needs to do is to mostly act as a coordinator.”

Before the digital medium became what it is today, Tamada Media had largely relied on the production of quality short films to make their presence felt among spectators. Rahul said:

“That opened us to a lot of young talent that’s eager to prove their worth.”

According to Rahul, one of the biggest necessities for web content creators is a writing room where creative ideas could come up out of collaboration. But writing a good script alone isn’t alone enough. How it’s narrated to people that will decide the progress of the content is important:

“And good word of mouth is everything for web content. Stories may not have a bandwidth for seasons, it’s their success that decides if the content could have an extension.”

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Srivathsan Nadadhur is an engineer-turned-journalist who has contributed reports for leading media publications like The Hindu, Times of India, Deccan Chronicle, The News Minute and Deccan Herald. He primarily writes on entertainment, art, culture and technology. When he’s not working, he can be spotted at a movie premiere, reading a novel or writing poems. Follow @vathsanatheart
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