The verdict of the court petition for the heard case of ‘Vishesh Films’ vs ‘T-series’ was held today before the Honourable High Court of Delhi. The petition was filed by the former and its co-producers of the original ‘Aashiqui’ films with a view of protecting its well-known film franchise.
The issue was the basis upon the release of music titles like ‘Tu hi Aashiqui’, ‘Tu Hi Ashiqui Hai’, or any other name that incorporates the term ‘Aashiqui’ by the Super Cassettes Industries, popularly known as the T-Series.
The case has deeply discussed the Intellectual Property Rights (IPR) which will be marked under the section of The Trade Marks Act, 1999. This is because the franchise which includes two highly successful commercial films released in 1990 and 2013 respectively, holds a significant brand value along with strongly associated with its ongoing series. Trade Mark Act includes the offense of potential confusion or dilution of any product’s misuse of its ‘Brand name’.
Also, as per the prosecution, the public can be misled by the notion of an association between film franchise and T-Series which might cause a conundrum, that can thereby affect the former.
However, the court has issued an interim injunction preventing T-Series from releasing any film under titles that include the term ‘Aashiqui’ which looks like a satiable action indeed.