On one hand, there are these prominent OTT platforms that take subscription fees, make content and people enjoy it. Other than Disney+Hotstar and Prime Video, no OTT platform is prominent enough to garner something insane in terms of views. Netflix India sometimes does the job with series like Rana Naidu and Kaala Pani. But, that’s not something very frequent.
On the other hand, we have our very own TVF. The Viral Fever Started as a YouTube channel is still very very strong on YouTube but has partnered with almost every top OTT platform, including Netflix India, Prime Video, Zee5 and more. They have a very nice strategy. They would make a highly successful series on YouTube, it would earn popularity and views and then sell it to those OTT platforms at a high price.
Another recent TVF show that is nothing less than a rage in the eyes of the audience. We are talking about “Very Parivarik”. The series has earned over 11 Million views across YouTube which is actually very very high a number. Top OTT platforms would roll under the sun for such a number. The impressions are a whopping 155+ Million.
To sum up, TVF is giving a very hard time to these top OTT platforms. It is everything people need for a fun watch as TVF understands the pulse of the audience. Regardless, how long will TVF bank on the theme of relatibililty is another important question.