Humans are emotional beings and often our actions and words are driven by our sentiments. And it definitely extends over to our viewpoints on films, web series and anything entertainment related. The recent past is an apt instance of it when films or series like Swara Bhaskar’s Rasbhari or Janhvi Kapoor’s Gunjan Saxena : The Kargil Girl or even Alia Bhatt’s Sadak 2 trailer came out.
Marred with comments and criticism from various corners of society, these films received extremely low ratings or high dislikes on platforms like Imdb or YouTube. And the worst part is that these ratings have been driven by emotions rather than story or performance. Moreover, many of those giving such low ratings haven’t even seen it or know exactly about it.
And all this is being done with the sole purpose of negatively rigging the overall ratings of these movies or series. While sometimes it’s due to certain differences in political or cultural ideology (as in Rasbhari), faith or belief system and concerns regarding too much obscenity; most recently it’s the nepotism debate (Gunjan Saxena & Sadak 2) and the related boycotting of star kids and their films.
This anger amongst audience against nepotism is spreading like wild fire and in such circumstances, any movie featuring a star kid is bound to face strong backlash. But emotionally driven mass rating is a phenomenon not just related to nepotism and goes much beyond, like it did with Rasbhari. In such scenarios, will the public rating system like Imdb loose its relevance given the lower emotional tolerance limit of Indian viewers?
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