Shikha Kapur, Amit Chandrra and Prabhat Chaudhary have launched India’s first ever story and ideas library called ‘The Sourrce’. The plan is to provide a sea of ideas and stories for filmmakers to source from.
Acclaimed filmmaker Rajkumar Hirani is the first to source a story from The Sourrce. He will also serve as the library’s creative mentor. Other than this, Shailesh Kapoor’s Ormax Media, a specialised media consulting firm, is the exclusive research arm of ‘The Sourrce’.
‘The Sourrce’ goes by the tagline, “It All Begins With A Story” and is formed with a purpose to serve the creative industry by being a fountain new ideas and stories. Founder Shikha Kapur announced the launch of ‘The Sourrce’ with a logo poster on her social media and wrote,
“The Sourrce will endeavour to tell stories from India, for India and by India. @thesourrce aspires to echo the unheard voices from the depths of our rich country. Indebted to our mentor @RajkumarHirani
@AmitChandrra @shaileshkapoor #PrabhatChoudhary”
Shikha Kapur, Amit Chandrra and Prabhat Chaudhary had earlier brought their collectives expertise of over 500 films to launch ‘Andaz’, a fully integrated marketing solutions company. As per official description ‘Andaz’ will celebrate the power of storytelling through compelling marketing that fosters a deeper bond with audiences. It is touted to be a collective of the best talent and minds who will endeavour to spark curiosity while challenging status quo always.