Viacom 18 today made a strategic appointment at the highest level. It has appointed media and entertainment veteran Manjit Sachdev as its Head of Content for its leading Video On Demand (VOD) services, Voot and Voot Select. Manjit, in her new role, will lead the content team at Voot and will be responsible for driving the future original content strategy across the Advertising and Subscription businesses of Voot & Voot Select.
Manjit Sachdev comes with 18 years of experience in the M&E industry. She has previously led the content team at well-known brands such as ALTBalaji and Sony Entertainment. With Manjit at the helm of content, Viacom 18 hopes to strengthen its creative team, focus on building an immersive and inclusive content strategy, and work towards building further scale to the diverse content portfolio at its flagship brands, Voot and Voot Select.
Manjit will work in close association with Gourav Rakshit, COO, Viacom18 Digital Ventures.
In a statement to the media, Gourav Rakshit said about Manjit’s appointment, “Voot has successfully developed a unique approach to storytelling which has helped create a differentiated perception in the minds of our audiences. I am happy to welcome Manjit to the team to reinforce and further burnish this strategy and build on our current success with Voot & Voot Select. I am confident that her experience and understanding of the nuances of storytelling, will further elevate the content experience on our platforms.”
He further added, “Viacom18 has over the last few years built a formidable digital ecosystem that has gone on to emerge as one of the key thought leaders in the category. Manjit’s appointment as Head of Content at Voot will add further depth to our future content strategy.”
Voot Select has established its place in the cluttered Indian OTT space with compelling shows such as The Gone Game, Asur, Illegal, The Raikar Case, and now, Crackdown. The appointment of Manjit Sachdev as the Head of Content will certainly help Voot Select in enhancing the quality and diversity of its content.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
