It’s Friday and we all know what that means- a new lineup of films to be released!
This Friday is a busy one, with a lot of new and exciting releases as well as re-releases. Amidst the cheer of the new and the nostalgia of the old is a film that has gotten a theatrical release after 10 years!
Ajay Devgan starring Naam is an action-drama shot in 2014 but was shelved due to the untimely death of one of its producers, leaving it in limbo for nearly a decade. Now, it has found its way to audiences, making for a rare blend of the old and the new.
However, despite its intriguing backstory, the film has had minimal promotion leading up to its release.
This raises an important question- Is nostalgia alone enough to pull audiences to the theatres?
The timing doesn’t make it easy for Naam. It’s up against some heavy competition, including Shoojit Sircar’s much anticipated I Want to Talk and Payal Kapadia’s critically acclaimed All We Imagine as Light. Adding to the mix are blockbuster re-releases like Karan Arjun and Pushpa: The Rise – Part 1.
Right now, the odds seem to be against Naam. Unless the hype surrounding the other major releases dies down in the coming weeks, the film is at risk of being overshadowed.
But the film still has a slim chance of carving out a niche for itself. It is a blend of action and drama, and when mixed with Ajay Devgn’s star power, the film could find an audience if word-of-mouth catches on. But for now, it seems like a classic case of too little promotion and too much competition.