Popular travel portal Ixigo is foraying in the streaming space with their latest web series titled Zindagi Express. Available under their ‘Entertainment and News Section’, the series spanning eight episodes revolves around a nuclear family and their conflicts during summer vacation. With each episode lasting only 4 minutes, Ixigo is using entertainment as a tool to market their travel-portal.
That’s not all, Ixigo plans to make its presence across a wide gamut of genres like movies, music, sports and astrology in the times to come. Their focus is currently on producing regional content across languages like Hindi, Tamil, Gujarati, Marathi, Bengali, Telugu and Kannada, while they plan to upload content in four other languages soon.
Ixigo needs to be careful about not merely using its entertainment platform to market its travel portal, which can frustrate its users. In-branding in films and originals aren’t something that viewers have appreciated much over the years.
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