The Olympics 2024 have begun and the response is warm so far. With a little controversy (inevitable), things have been going well so far. Regular readers at Binged are well aware that the whole event will be streaming on JioCinema.
JioCinema is famous for grabbing everything they can, while they are infamous for the overall experience of whatever live sports they decide to stream. Something similar might happen in this on-going Paris Olympics.
Why so?
JioCinema has partnered with ShareChat and Moj to show clips from the Olympics. Just to let you know, these apps are nothing but cheap versions of TikTok and Instagram Reels. Our generation is such that these apps enjoy huge engagements. As a result, these apps can’t be ignored from the marketing point of view.
So what will happen exactly?
The users will see interviews, footage-based clips, studio content etc and several other clips catering to a wide set of audiences spread across several languages.
In a way, this is good because the promotion of sports is an extremely important thing in India. More importantly, it would break the stereotype of Indian parents who think that there is no future in sports.
Let’s see if it actually contributes to some important change regarding the condition of sports in India.