We are less than four days away from getting Mistry on JioHotstar, and the Indian adaptation of the popular American show Monk has already landed in major trouble, thanks to the leading man, Ram Kapoor.
Ahead of the show’s release, several online reports have disclosed that JioHotstar executives have excluded Kapoor from all promotional activities. This decision apparently follows allegations of sexually inappropriate remarks made by Kapoor during a recent media interaction.
Since then, Mona Singh has been handling the promotions alone. However, sources close to the actor claim his absence is due to a new campaign strategy, not related to the earlier allegations.
During the recent media interaction, Ram Kapoor reportedly made several inappropriate comments, including repeated remarks about kissing a male marketing executive from the show’s team. He also talked about sex positions and allegedly joked that his mother “should have gone to sleep” instead of conceiving him.
This scenario could seriously damage the show’s hype, which is already not very strong on social media. In other words, Kapoor has picked a really bad time for such a controversy.
Ram Kapoor is the leading man of the show. His sudden removal from all promotional activities leaves a big hole in JioHotstar’s marketing strategy. Moreover, this situation could lead Mistry to a significant drop in viewership and negatively impact the remake’s success, ultimately tarnishing the brand image of the popular streamer.
Mistry is all set to premiere on JioHotstar on June 27. That means the makers don’t have much time to contain the negativity surrounding the show due to Ram Kapoor. Let’s see how audiences respond. Stay tuned for more updates.