This Diwali, what Jio has introduced is one of the most intelligently bundled and priced offers in the OTT space. Costing as low as Rs 175 in the 12 OTT subscriptions for 28 days deal. Yes, you heard that right. Your Netflix, Amazon Prime Video, Disney Plus Hotstar, Zee5, SonyLIV, ALT Balaji, Voot, etc, all of those apps, for just Rs 175. Along with 10GB of data with no daily cap. Its a deal worth considering, and for many, it will probably be more than necessary. Too often than now, the fast-growing list of OTT subscriptions can quickly mount up a big bill, but let’s not lose sight of the fine print. This will be an add-on to your current data plan, and it does not include voice calling. Which means it is heavily tilted in favour of someone whose main focus is entertainment. And not anything else.
The cost more than anything else isn’t exactly the only thing that catches the eye, but our theory that this is actually Jio getting deeply involved in the massive OTT market in India. After all, this has the potential to be a one-stop-shop of sorts for the vast majority of the audience who do not really want to manage multiple payments and subscriptions for everything they want to watch. And in case you’re wondering why only for 28 days, it is actually simple logic than perhaps anyone would give credit for. With more and more people getting habituated to switching between OTT platforms, look at it this way—28 days is perhaps actually more than necessary to watch everything that you’d want to, and after that, move on to the next set of things to catch up on.
The timing of this plan couldn’t be better. Diwali is all about offers and gifting, and this Rs 175 plan could serve as a perfect “festive gift” for Jio users. Jio has nailed the entertainment angle this time, making it appealing for anyone planning to watch seasonal shows, Diwali blockbusters, or catch up on web series. Sure, it lacks voice calling and other standard services, but it’s clearly aimed at OTT lovers who already have their main mobile plans sorted.
When comparing this plan to Jio’s other offerings , which also include voice calling, you get a sense of where the Rs 175 plan sits. It’s affordable but focused solely on entertainment, making it ideal for those looking to add OTT value to their mobile package. The other plans, with added benefits like unlimited calls, cater to a broader audience who want the full package. So, the Rs 175 plan serves a niche but does it in an economical way—perfect for the festive binge-watchers who are okay with no calling benefits.
In the grand scheme of Diwali offers, Jio might have just launched one of the most interesting yet. It’s not a massive all-in-one deal, but a focused one that’s bound to catch the eye of OTT enthusiasts. While it’s far from perfect and doesn’t replace your main plan, it’s a solid move from Jio to capture a market that’s becoming increasingly fragmented by the sheer number of streaming services. This could be the best Diwali offer from a telecom giant.