The latest Dharma release, Jug Jugg Jeeyo, gains a steady momentum after collecting 12.55 crores on Day 2. It earned 9.28 crores on its first day, taking the film’s entire box office collection up to 21.83 crores. On Saturday, the movie witnessed a jump of almost 40% and is expected to earn nearly 13-15 crores on Sunday. The newest Varun Dhawan starrer could not have asked for a better opening, considering the ongoing financial drought of Bollywood.
Lame sequels, uncontrollable milking of patriotism or other national interests in films, and stiff competition from the South Indian movie industry have certainly made things worse for Bollywood. However, the success of Kartik Aryan’s Bhool Bhulaiyaa 2 has proven that masala flicks still work with moviegoers if treated right. The entertaining blend of horror and comedy in the film impressed the audiences and helped it earn more than 260 crores worldwide. Also, it benefitted from the fact no other big studio movie was released during its theatrical run except Samrat Prithviraj.
Jug Jugg Jeeyo has no other prominent movie to compete with except Marvel Studio’s forthcoming entry, Thor: Love and Thunder. The Chris Hemsworth starrer will hit the theatres on July 7, a day before its global release. Hemsworth is the only actor to get his fourth solo Marvel project. Plus, we have Natalie Portman as Mighty Thor and Christian Bale as Gorr the God Butcher to make things more enthralling. No doubt that the hype for Thor 4 is real and huge. It means that the Dharma flick will not get as much time as Bhool Bhulaiyaa 2 to perform well financially. Furthermore, the film has become the latest victim of piracy as various websites like Tamilrockers, Movierulez, and many more have leaked the whole film.
Jug Jugg Jeeyo has received praises for its performances, songs, emotions, and story. But the above-mentioned factors may not let it surpass Bhool Bhulaiyaa 2’s collections. The film stars Varun Dhawan, Kiara Advani, Anil Kapoor, and Neetu Kapoor. Stay tuned for more updates.
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