The Kannada blockbuster Kantara is a name everyone is aware of. The film made on a low budget was an outstanding box office monster and also garnered appreciation like no other.
The film was terrifically buzzy on the OTT as well. We reported that Kantara started soaring high within a few days of its release on Prime Video. But soon it faded and was trending even lower than Ponniyin Selvan which was released a long ago.
Regardless, the same was not true for Netflix India. The film failed to create any magic in the Hindi version. It was trending lower than Codename: Tiranga let alone Doctor G.
In the debut week it was the 10th most watched non-English film globally thus barely making it to the list. In its full week run ie the 2nd week, it could hardly manage to come at the 9th position.
As you can see from the list, Doctor G is occupying the 4th spot while Codename Tiranga is in the 8th position.
The question is, did the “Overrated Kantara” tag really impact the film’s OTT business? Maybe it did but the level upto which impact is being seen is just too great.
More than that, Netflix promoted the film decently with special sessions with Rishab Shetty.
It is indeed a curious case as to how the craze for Kantara suddenly vanished on OTT.