Netflix India’s social media team has done it again! This afternoon, the streaming giant’s Instagram page revealed one of the most crucial factors about its upcoming film with Bollywood diva, Kareena Kapoor Khan. Then, as soon as they realised their gaffe, they edited their caption to delete the revealed information. All of it happened within the span of a few minutes, but….ahem….our eagle eyes caught the slip-up before Netflix had deleted it from their Instagram.
While commenting on an Instagram picture shared by Kareena Kapoor about the start of the shoot, Netflix accidentally revealed the title of the supposedly yet-to-be-titled film. Netflix’s Instagram post read,
“This picture from the sets of Devotion is making us feel every emotion”.
Have a look at the screenshot of Netflix’s unintentional reveal –
This effectively means that Netflix unwittingly revealed the title of the film as ‘Devotion’. Soon after posting the caption, Netflix’s social media team realised their blunder and instantly deleted the ‘Devotion’ bit from the caption. It’s quite obvious Netflix will want to announce the title of such an important film with the social media flourish it deserves. Revealing the title of the film in this way would have been quite an inconvenience for the streaming behemoth. Hence, the only option before it was – chop, edit, delete!
Check out Netflix’s edited Instagram post –
In recent times, Netflix has been blundering its way through social media. In April, the streamer accidentally revealed the premiere date of its biggie ‘Thar’, through a nondescript post on its YouTube channel. To rectify things, it quickly posted the official date reveal poster for Thar on its Twitter and Instagram pages. That time too, it was we at Binged who had caught Netflix’s error.
And now this!
Kareena Kapoor Khan and Jaideep Ahlawat kicked off the shoot for their Netflix Original film this morning. The film will mark Kareena Kapoor Khan’s OTT debut. It is helmed by ace director Sujoy Ghosh, and is based on the bestselling novel, ‘The Devotion Of Suspect X’, written by Japanese author Keigo Higashino. The Netflix Original film also stars Vijay Varma in a pivotal role.