The OTT platforms have revolutionized the way the modern audience views its content whether they are web series, short or full-length films. The pandemic has further helped boost their services as most of the people have chosen to migrate towards these platforms in search of new and riveting content.
While theatres have opened up again and a few of the films have even tasted success many films are still in confusion as to whether they should opt for a theatrical or OTT release. Many of the distributors are not happy that some of the big-budget films have taken the OTT route and threaten to stop distributing such movies as it harms their business model.
The Kerala Film Chamber has announced that Malayalam movies will be allowed to release on OTT platforms only 42 days after the theatrical release has taken place as this gives even the distributors ample time to earn a little something from it.
In the modern cinematic ecosystem, the big buzzy titles will inevitably find their place on one OTT platform or the other and these platforms are also ready to pay substantial amounts to reserve their rights.
These platforms have also come to the aid of several small and medium budget films that couldn’t get the kind of response or business that they would like to in theatres. Even though theatres are resuming with 100% occupancy and all protocols being followed some of the viewers are still concerned about going to such places.
This has prompted people to wait for the film to release on an OTT platform where they can view it from the safety of their house. The Kerala Film Chamber has tried to come up with a win-win situation that keeps all parties happy as well as sustainable.