Filmmakers across the globe are always trying to market their films in the best possible way in order to attract the target audience to watch their film in theatres. And India is no exception. Indian filmmakers too try to come up with innovative marketing campaigns to promote their films for their audiences, who have become a lot more selective after the pandemic and the consequent domination by OTT platforms like Netflix, Amazon Prime Video and Disney+ Hotstar. So, the need for aggressive and innovative marketing with respect to theatrical releases is bigger than ever.
And in such a situation, the makers of Dulquer Salmaan’s upcoming action thriller movie ‘King of Kotha’ have just launched an ingenious marketing campaign with India’s immensely popular mineral water brand Bisleri.
The stakeholders of ‘King of Kotha’ have collaborated with Bisleri by way of which the film’s poster featuring its lead actor Dulquer Salmaan will be placed over an exclusive limited edition Bisleri water bottles which will be available across the states of Kerala and Tamil Nadu.
The ‘King of Kotha’ – Bisleri collab is a smart marketing tactic deployed by the filmmakers because the word ‘Mineral Water’ in India has arguably been synonymous with the word ‘Bisleri’. Bisleri bottles are found almost everywhere in India right from small roadside shops to lavish supermarkets. So, by collaborating with a top brand like Bisleri, the makers of ‘King of Kotha’ have targeted a wide spectrum of their target audience. A marketing bullseye indeed.
In fact, the ‘King of Kotha’ team should also extend this marketing campaign to other parts of India also, especially the North Indian belt considering the film’s pan-Indian look and feel. Provided that the campaign does not turn out to be a very expensive affair for the makers keeping in mind the film’s overall box-office prespects.
Helmed by Abhilash Joshiy, ‘King of Kotha’ is being touted as a gangster action drama where Dulquer Salmaan will be essaying the role of vigilante in a lawless place called Kotha which is ruled by gangsters. Aishwarya Lekshmi is the film’s leading lady. The movie is slated to release in theatres on 24th August during the Onam festival.