The Netflix original ‘Wednesday’ by Tim Burton is helping other movies based on the Addams family to have more views. ‘Wednesday’ is an unprecedented success on Netflix and it has surpassed ‘Dahmer’ to be the most viewed show on the platform.
‘The Addams Family’ that came in 1991, and ‘Addams Family Values’, released in 1993 are constantly trending in the top 10 movies of Paramount+ for two or three weeks. Paramount+ is an American streaming channel and it is very evident that the old movies are gaining quite popularity once again due to the massive success of the Wednesday Addams series on Netflix.
‘The Addams Family’ and ‘Addams Family Values’ are available on Amazon Prime Video in India and the platform is trying to get the attraction of viewers to these movies through promotion. Amazon Prime Video recently shared a clip on Twitter featuring Christina Ricci as Wednesday Addams. It is Christina Ricci who made the character famous with her iconic and quirky acting in the 1991 film ‘The Addams Family’. These promotional videos will direct the attention to these films and there will be good views of them too. It is working as a good promotional strategy because people are excited about ‘Wednesday’ now, they want to know more and find out more about the character of Wednesday and her weird family members. It makes them browse through all the content available there related to Addams Family.
It is exciting to see how a good series can create enough hype that other films and shows, that are available on different streaming platforms are actually helped through that, only because of the development of a unique character.