Amazon Prime Video’s last original series in Tamil was ‘Suzhal: The Vortex‘ directed by Pushkar and Gayatri of ‘Vikram Vedha’ fame. Suzhal was a hugely celebrated success and its credit goes to the languages it is dubbed. It is probably a record for an Indian series to be released in so many languages. It was available in Tamil, Telugu, Malayalam, Kannada which are the regular languages in which a series or movie is usually dubbed.
Suzhal was made available in Mandarin, Polish, French, German, Italian, Dutch, Russian, Korean, Spanish and many more counting upto 16 or more.
‘Vadhandhi:The Fable Of Velonie‘ is the next big Tamil project of Amazon Prime and there is a doubt whether it will be able to recreate the magic that Suzhal had created and whether Vadhandhi will be such a huge hit.
Both Suzhal and Vadhandhi are Amazon originals and there is no doubt that the story and content of Vadhandhi will not be sloppy and unrelatable to the audiences. But reaching a larger audience will be a struggle for it. Until now there is news of Vadhandhi being available in only five languages, that are the major languages like Tamil, Telugu, Kannada etc. That is why there will be a problem for Amazon Prime to reach an audience who fits for such a story.
The platform needs to invest more and promote more for the mystery thriller and make up for the lack of audio in so many languages. Languages of course play an important role, yet Vadhandhi can taste a huge success if it can reach global audiences who are in search for such stories.