Lack Of Trust In OTT Causes Indians To Pick Smaller Plans?

More and more people are tuning in to streaming services for their favourite shows and movies. But did you know that they lack trust in the same OTT platform they signed for?

These shorter subscriptions, which last for just a month or a few months, are becoming really popular. One reason is that they’re cheaper, making them easier on your wallet. But, they eventually cost you almost 30% more than the annual plan eventually.

Plus, you’re not stuck paying for a whole year if you’re not getting enough good stuff to watch.

Big streaming platforms like Disney+Hotstar, SonyLIV, and Netflix are offering these shorter plans alongside their usual yearly ones. This gives you more choices based on what works best for you.

Think about it: if you’re only interested in watching certain shows during special times like holidays or sports events, a shorter subscription might be perfect. And for those of us who like to manage our money carefully, paying every month or every few months fits better into our budgets. But, it originates from the fact that any OTT platform is not consistent in providing a streak of good content.

Streaming companies are also changing the way they release shows. Instead of dropping entire seasons all at once, they’re trying out a schedule more like regular TV, releasing episodes bit by bit. This keeps us excited and coming back for more. Especially if people are signing up for smaller plans.

Only if platforms are consistent in their work, they would see an increase in the annual plan subscription. But companies must not be having any problems as they get paid more eventually.